08.05.2009 - euroadhoc / Börse / stock market / balance

EANS-News: PUMA AG Rudolf Dassler Sport / PUMA AG announces its consolidated financial results for the First Quarter of 2009


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Herzogenaurach, Germany, May 8, 2009 - PUMA AG announces its consolidated
                 financial results for the First Quarter of 2009
Highlights First Quarter:
  . Consolidated sales up slightly by almost 1% currency neutral
  . Gross profit margin at 52%
  . Operational result before special items at EUR 114 million representing 16%
    of sales, a decline of 9%
  . First quarter result impacted by restructuring cost of EUR 110 million
  . EPS before restructuring at EUR 5.36 compared to EUR 5.76
Outlook 2009:
  . Market environment expected to remain difficult in 2009
  . Management takes further actions to act accordingly within  the  currently
    difficult market environment, in order to protect profitability and ensure
    profitable growth in the future
Sales and Earnings Development
Global branded sales
PUMA's worldwide branded sales, which include consolidated  and  license  sales,
decreased currency neutral 3.1%. In Euro terms, sales  are  only  slightly  down
0.5% reaching EUR 737.7 million  in  a  challenging  environment  versus  EUR 
741.2
million in last year's quarter.
On a currency neutral basis, Footwear  sales  were  down  by  0.8%  to  EUR 
407.1
million and Apparel 8.1% to EUR 237.4 million. Accessories increased by 0.6% to 
EUR
93.2 million.
Licensed business
Due to the take-over of a former licensee, the licensed business was down 41.6%
on a currency neutral basis.  Based  on  the  licensed  business,  the  company
realized a royalty and commission income of EUR 5.0 million in the first 
quarter
versus EUR 7.1 million in the prior year.
Consolidated sales up
In the first quarter, consolidated sales were up 0.8%  on  a  currency  neutral
basis and 3.6% in Euro terms to EUR 697.4 million. Americas increased by 
double-
digit rates whereas EMEA  and  Asia/Pacific  were  below  last  year.  Currency
adjusted, sales in Footwear  were  slightly  down  0.8%  representing  EUR 
397.1
million.  Apparel  sales  decreased  8.1%  to  EUR  222.4  million  due  to 
high
comparables which resulted from replica sales relating to the Football Euro Cup
last year. Accessories were up a strong 56.7% to EUR  77.9  million  which 
stems
mainly from first time consolidation effects.
Gross profit above 52%
In the first quarter, gross profit margin reached 52.1% compared to  53.4%  last
year. The decline was mainly due to the regional mix.  Footwear  reported  50.4%
versus 53.4%, Apparel 53.7% compared  to  53.4%  and  Accessories  55.6%  versus
53.7% last year.
Other operating expenses
Other operating expenses increased by 5.4%, rising from EUR  241.0  million  to 
EUR
254.1 million, or from 35.8% to 36.4% as a percentage of sales.
Marketing/Retail expenses remained unchanged to last year's level and totaled 
EUR
127.2 million whereas Marketing was below last year and Retail increased due  to
full year effects. The cost ratio decreased from 19.0% to 18.2% of sales.  Other
selling expenses increased 20.0% to EUR 84.5 million, or from 10.5%  to  12.1% 
of
sales, mainly due to first time consolidations and  currency  impacts.  Expenses
for product development and design were up 23.9% to EUR  14.6  million,  or  as 
a
percentage of sales from 1.8% to 2.1% as major development costs occurred in US-
Dollars with the US $ strengthening on a like-for-like basis. Other general  and
administration expenses were down 10.5% and totaled 27.8  million,  representing
4.0% of sales versus 4.6%.
Operating Expenses include depreciations of EUR 15.8 million,  up  19.9% 
compared
to last year.
Operational result
Operational result before special items amounts to  EUR  114.0  million  versus 
EUR
125.8 million last year, a decline of  9.4%.  As  a  percentage  of  sales  this
relates to a margin of 16.3% versus 18.7%.
Special Items - Restructuring charge
PUMA has taken further actions to ensure long-term profitable growth in the
future given the currently challenging economic environment and an
unpredictable outlook. Management has implemented a cost reduction program
which will reduce originally planned costs annually and lead to cost savings of
up to EUR 150 million in FY2011.
With the resulting one-time expenses of EUR 110  million  (net  of  taxes  EUR 
75.2
million) in the first quarter, PUMA will  optimize  its  retail  portfolio,  the
global organizational structure and  the  operating  processes.  The  number  of
employees in PUMA's global workforce is expected to remain  at  previous  year's
level while ensuring an even better alignment of  resources  with  key  business
opportunities. The program was initiated as a proactive step in order to  ensure
an even leaner and more efficient platform that will help  PUMA  to  focus  even
stronger on the numerous opportunities that arise in the  sportlifestyle  market
in a challenging market environment accordingly.
After adjustment for special items, EBIT amounted to EUR 4.0 million  compared 
to
EUR 125.8 million last year.
Earnings
Before restructuring costs, the company's pre tax profit (EBT)  accounts  for 
EUR
112.4 million versus EUR 126.8 million and net earnings to EUR 80.8  million 
versus
EUR 90.1 million, a decline of 10.3%. This results in  earnings  per  share  of 
EUR
5.36 compared to EUR 5.76. The operational tax  ratio  came  in  at  28.5% 
versus
28.9% last year.
Taking into account the restructuring  costs,  earnings  before  taxes  declined
from last year's EUR 126.8 million to  EUR  2.4  million  this  year.  Net 
earnings
amounted to EUR 5.6 million versus EUR 90.1  and  earnings  per  share  as  well
 as
diluted earnings per share were at EUR 0.37 versus EUR 5.76 in last year's
quarter.
Regional Development
Sales in the EMEA-region decreased currency adjusted by 3.0%  reaching  EUR 
366.1
million versus EUR 391.1 million last year. Sales  in  last  year's  quarter 
were
impacted positively by major sport events. The region now  represents  52.5%  of
consolidated sales. Gross profit margin increased to  55.1%  compared  to  54.7%
last year.
Sales in the Americas were up currency neutral by 11.5% to EUR 178.1 million. 
The
region now accounts for 25.5% of consolidated sales. Gross profit  margin  stood
at 46.7% compared to 50.4% last year. In the US market, sales increased by  3.4%
to $ 138.7 million in the first quarter.
Asia/Pacific sales decreased by 1.2% currency neutral but increased by 14.8%  in
Euro terms to EUR 153.3 million. The total region accounts  for  22.0%  of 
sales.
Gross profit margin reached 51.0% versus 53.0% last year.
Net Assets and Financial Position
Equity
As of March 31, 2009, total assets climbed by 16.4% to EUR  2,108.0  million 
and
the equity ratio reached 56.6% after 60.4% in the previous year.
Working capital
Inventories grew 22.6% to EUR 446.7 million and accounts receivable 5.3% 
reaching
EUR 533.1 million. Adjusted by acquisitions and currencies,  inventories  were 
up
16.6% and accounts receivables by 1.3%. Due to lower liabilities at the  end  of
March, working capital totaled EUR 596.9 million (ex acquisition EUR 581.2 
million)
compared to EUR 521.1 million last year.
Capex/Cashflow
For Capex, the company spent EUR 11.6 million in the first quarter versus EUR 
24.3
million in last year's quarter. In addition, an outflow of EUR 54.7 million
(last
year: EUR 16.6 million) related to acquisition cost.
Due to the aforementioned investments and  the  higher  working  capital,  free
cashflow amounted to EUR -118.0 million compared to EUR -49.7  million  last 
year.
Excluding investment for acquisitions, free cashflow was EUR -63.3 million
versus
EUR -33.0 million. The decline compared  to  last  year  is  mainly  due  to 
the
aforementioned lower liabilities.
Cash position
Total cash end of March stood at EUR 267.6 versus EUR 357.2 million last year. 
Bank
debts were down from EUR 67.1 million to EUR 63.2 million.  As  a  result,  the 
net
cash position decreased from EUR 290.0 million to EUR 204.5 million year over 
year,
mainly due to the aforementioned acquisitions and a lower free cashflow  in  the
first quarter.
Share Buyback
PUMA did not purchase own shares during the first three months. At quarter-end,
950,000 shares were held as treasury stock in the balance sheet, accounting for
5.9% of total share capital.
Effective April 29, 2009 all own shares were cancelled and  share  capital  was
reduced accordingly. As of today, subscribed  capital  consists  of  15,082,464
shares or EUR 38.6 million.
Outlook 2009 - Market environment remains challenging
During the first quarter, sales came in better than the order books at the  end
of the fourth quarter 2008 had indicated. Due  to  seasonability,  the  current
shift in future orders to at-once business in the current  market  environment,
as well as the own retail business which is not included in  the  order  books,
quarterly orders are losing significance as an indicator of future sales. As  a
result, PUMA will not release future orders as of the first quarter 2009.
After 14 years of consecutive growth, the year 2009 will be taken as a  year  of
consolidation with a clear focus on adjusting the cost  basis  in  alignment  to
the current business environment. First positive signs are not  expected  before
2010, the year that is highlighted by the upcoming Football World Cup  in  South
Africa, where PUMA will once again be  one  of  the  most  dominant  brands.  It
currently outfits eleven  African  Football  Federations  including  Egypt,  the
African Cup of Nations winner 2008, as well  as  the  reigning  World  Champion,
Italy.
Furthermore, additional focus for 2009 is on working  capital  improvements  to
strengthen the cash position and therefore the return on  capital  employed  by
year-end.
With all the implemented measures, PUMA plans to protect  its  industry-leading
key financial parameters.
Jochen Zeitz, CEO:  "Despite  an  ongoing  slowdown  in  the  global  consumer's
environment, PUMA managed to post a solid sales and earnings performance  before
one time expenses in the first quarter. Due to the worldwide recession, we  plan
for business to remain  challenging  in  2009  and  have  therefore  decided  to
implement further measures to align our cost structure with the  current  market
environment, ensuring a platform  for  profitable  growth  in  the  future.  The
measures  are  expected  to  accelerate  our  operational  processes,  make  the
organization even more efficient and to further reduce  time-to-market  for  our
products.  In  addition  to  the  opportunities  that  arise  in  the  different
sportlifestyle segments, PUMA will  be  particularly  focused  on  the  Football
segment, in which we plan to further grow our market share with the first  World
Cup  ever  played  on  African  soil,  tapping  into  the   significant   growth
opportunities offered by the market."
This  document  contains  forward-looking  information   about   the   Company's
financial status and strategic initiatives. Such information  is  subject  to  a
certain level of risk and uncertainty that  could  cause  the  Company's  actual
results  to  differ  significantly  from  the  information  discussed  in   this
document. The forward-looking information is based on the  current  expectations
and prognosis of the  management  team.  Therefore,  this  document  is  further
subject to the risk that such expectations or prognosis, or the premise of  such
underlying expectations  or  prognosis,  become  erroneous.  Circumstances  that
could alter the Company's actual results and  procure  such  results  to  differ
significantly from those contained in forward-looking statements made by  or  on
behalf of the Company include, but are not limited to those discussed be above.
                                       ###
PUMA is one of the world's leading sportlifestyle companies that designs and
develops footwear, apparel and accessories.  It is committed to working in ways
that contribute to the world by supporting Creativity, SAFE Sustainability and
Peace, and by staying true to the values of being Fair, Honest, Positive and
Creative in decisions made and actions taken.
PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. The Black label features collaborations with renowned designers such
as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the
brands PUMA, Tretorn and Hussein Chalayan.  The company, which was founded in
1948, distributes its products in more than 120 countries, employs more than
9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit www.puma.com
Rounding differences may be observed in the percentage and numerical values
expressed in millions of Euro since the underlying calculations are always
based on thousands of Euro.
Rounding differences may be observed in the percentage and numerical values
expressed in millions of Euro since the underlying calculations are always
based on thousands of Euro.
Rounding differences may be observed in the percentage and numerical values
expressed in millions of Euro since the underlying calculations are always
based on thousands of Euro.
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Further inquiry note:
Kerstin Neuber
Telefon: +49 (0)9132 81-2984
E-Mail: Kerstin.Neuber@puma.com
emitter:      PUMA AG Rudolf Dassler Sport
              Würzburger Strasse 13
              D-91074 Herzogenaurach
phone:        +49 (0)9132 81 0
FAX:          +49 (0)9132 81 2246
mail:         investor-relations@puma.com
WWW:          http://about.puma.com/?lang=de
sector:       Consumer Goods
ISIN:         DE0006969603
indexes:      Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime
              All Share
stockmarkets: regulated dealing/prime standard: Börse Frankfurt, free trade:
              Börse Berlin, Börse Hamburg, Börse Stuttgart, Börse Düsseldorf,
              Börse Hannover, regulated dealing: Börse München 
language:     English

	

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